Customer Privacy Policy

This Privacy Policy sets out how Vogue Laundry Service Limited (“Vogue Laundry”, “us” or “we”) collects, holds, processes and uses the personal data of its customers, visitors of its website and users of its mobile application.

Vogue Laundry is a wholly owned subsidiary of Cathay Pacific Airways Limited.

Please read the following Privacy Policy to understand how Vogue Laundry handles the personal data we may collect from you. By providing your personal data to us, you consent to this Privacy Policy and the ways we handle your personal data as described in this Privacy Policy.

  1. Our Commitment to Protect Your Personal Data

    At Vogue Laundry we are committed to protecting your personal data in our possession and complying with the Personal Data (Privacy) Ordinance. To ensure that you can make informed decisions and feel confident about supplying your personal data to us when using our services, website and mobile application, we provide this Privacy Policy outlining our practices and the rights you have concerning how your personal data is being collected and used by us.

  2. The Personal Data We Collect

    We may collect the following personal data of you through our website, mobile application and other channels that you interact with us:

    1. Your demographic information such as your name and gender;
    2. [For employees of Cathay Pacific group companies] your staff number;
    3. Your contact information such as your telephone numbers, addresses and email addresses;
    4. The membership number of you customer loyalty programmes, such as Asia Miles;
    5. The information about your transactions with us, such as the goods and services you purchase from us;
    6. Your responses to market surveys and contests conducted by us or on our behalf.
    It is voluntary for you to provide your personal data to us, unless stated otherwise. However, if you do not provide the information specified as mandatory, we may not be able to provide you with our products or services.

  3. Purpose for which the Personal Data are Collected and Used

    We may use the personal data you provided to us for one or more of the following purposes:

    1. To process and administer your service orders with us;
    2. To provide you with our laundry and related services, including pick-up and delivery of laundry;
    3. For marketing and promotional purposes, such as sending you information about our products and services, with your consent (please see “Direct Marketing” below);
    4. For customer relationship management purpose;
    5. To administer customer loyalty programmes run by Vogue Laundry or other group companies of Cathay Pacific Airways Limited (“Cathay Pacific group companies”), such as Asia Miles;
    6. To conduct market research;
    7. To improve our products and services;
    8. To contact you regarding your enquiries;
    9. To handle any complaints filed by or related to you;
    10. To comply with any legal requirements, or orders, directions or requests from any court, authority or government body of any jurisdiction, which may be within or outside of Hong Kong.
    We may from time to time use aggregated non-identifying information about our customers to improve our services, products or website. For these purposes, we may disclose the aggregated non-identifying information to third parties. This information will not be able to identify any specific customer.

    Except as provided below, we will not knowingly or intentionally use or share the personal data you provide to use in ways unrelated to the aforementioned purposes without your prior consent.

  4. Disclosure and Transfer of Personal Data

    Vogue Laundry may disclose and transfer your personal data to and jointly use your personal data with (whether within or outside Hong Kong) Cathay Pacific group companies, our business partners, service providers, and other persons who we consider appropriate, for fulfilling the purposes described above.

    The entities with whom we may share your personal data include but are not limited to:

    1. Cathay Pacific group companies, including but not limited to, Cathay Pacific Airways Limited and Asia Miles Ltd.;
    2. agent, contractor or third party service provider who provides administrative, marketing and research, distribution, information technology, data processing, telemarketing, telecommunications, computer, or other services to Vogue Laundry in connection with the operation of its business; and
    3. other business partners such logistic service providers, loyalty programme operators and other companies involved in providing customer service or fulfilling customer requests.
    Where permitted by applicable laws, we may also disclose your personal data to third parties, such legal advisors, to enforce our agreements with you, to establish legal claims or defenses, to obtain legal advice, to exercise and defend our legal rights, to protect our rights or property and those of Cathay Pacific group companies, or to protect the life, body or property of an individual.

    We may also transfer any information we have about you as an asset in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Vogue Laundry or as part of a corporate reorganization or stock sale or other change in corporate control.

    Please be advised that the personal data that Vogue Laundry collects or obtains may be transferred to jurisdictions that offer lesser protection of personal data than that provided in Hong Kong. By submitting personal information to Vogue Laundry, or by using our services, website or mobile application, you understand and consent to such transfer.

  5. Direct Marketing

    We may use your personal data (including your name, telephone numbers, mailing addresses, email addresses and purchase history) to send you information about our laundry and related services, merchandise household and healthcare products, loyalty programmes, and other related promotions. We will not use your personal data for this purpose unless we have received your consent or indication of no objection.

    We do not give your personal data to others for them to market their products and services to you. If we plan to do this, we will get your separate consent beforehand.

    You may opt-out from receiving marketing communications from us at any time, free of charge, by:

    1. following the opt-out instructions contained in the relevant communications; or
    2. writing to us at the addresses listed under Section 11 – “Contact Us”.

  6. Cookies

    Cookies are small files stored in the web browser of your device. When you visit our website, we may use cookies to collect information regarding your IP address, browser type, domain name, access time, and how you use our website, etc. We may use the data collected by cookies to customise the content of our website for you, and to improve the functionality of our website. If you wish to prevent access to cookies by any website, you may do so by changing the relevant settings on your browser. By visiting our website, you agree to our use of these cookies on your device. To understand more, please refer to our Cookies Policy: https://www.voguelaundry.com/en/cookies-policy.html.

  7. Links to Other Sites

    Our website may contain links to other sites that are operated by third parties with different privacy policies. You should remain alert when you leave our website and read the privacy policies of other website. We have no control over the personal data that you submit to or receive from these third parties.

  8. Security

    No data transmission over the Internet, a website, mobile application or via email or other message service can be guaranteed to be secure from intrusion. However, we maintain commercially reasonable physical, electronic and procedural safeguards to protect your personal data against unauthorised or accidental access, processing, erasure, loss or use.

    All personal data we collect about you is stored on our or our contractors’ secure servers. We comply with our security policies and standards when accessing or using this information and restrict access to your personal data to those persons who need to use it for the purpose(s) for which it was collected.

    You are responsible for keeping any information that we send to you secure and for complying with any other security procedures that we notify you of. In particular, where we have given you (or where you have chosen) a password which enables you to access certain parts of our website or mobile application, we ask you not to share a password with anyone.

  9. Retention of Personal Data

    Vogue Laundry maintains and executes retention policies of records containing personal data to ensure personal data is not kept longer than is necessary for the fulfilment of the purposes for which the data is or is to be used. We keep your personal data for as long as we need it to provide our products and services to you, to comply with legal obligations or to protect our or other's interests. We decide how long we need information on a case-by-case basis.

  10. How to Access or Correct Your Personal Data

    You may request access to and correct your personal data held by us. If you wish to obtain a copy of your personal data, or if you consider that your personal data held by us is inaccurate, please write to us at the addresses in Section 11 – “Contact Us”.

    For request to access your personal data, please use our data access request form, or the one specified by the Office of the Privacy Commissioner for Personal Data.

    We may charge a reasonable fee for the processing of any data access request in accordance with the Ordinance. In determining a reasonable charge for handling such requests, the cost of actual time spent by administrator(s) / manager(s) who are involved in processing a particular data access request is the basic element of the fee charged. In addition, cost of copying per sheet of paper will also be charged.

  11. Contact Us

    Customers requesting to exercise their rights or needing more information or clarification on specific personal data practices of Vogue Laundry may contact us at the following addresses:

    Postal address:

    Data Protection Manager
    Vogue Laundry Service Limited
    95-99 Fuk Hi Street
    Yuen Long Industrial Estate
    Yuen Long, New Territories, Hong Kong

    Email address:


    This Customer Privacy Policy is written in English language and may be translated into other languages. In the event of any inconsistency between the English version and the translated version of this policy, the English version shall prevail.