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Customer Privacy Policy

This Vogue Laundry Customer Privacy Policy (“Privacy Policy”) discloses how Vogue Laundry Service Limited (“Vogue Laundry,” “us” or “we”) collects, stores and handles the Personal Data of its customers.

Please read the following Privacy Policy to understand how Vogue Laundry uses the Personal Data we may collect from you. By providing your Personal Data to us, you are consenting to this Privacy Policy and the collection, use, access, transfer, storage and processing of your personal information as described in this Policy.


  1. Our Commitment to Protect Your Privacy

    At Vogue Laundry, we are committed to protecting your personal and data privacy. To ensure that you can make informed decisions and feel confident about supplying your Personal Data (as defined below) to us when using our website, and other services, we provide this notice outlining our practices and the choices you have concerning how your Personal Data is being collected and used by us.

  2. The Personal Data We Collect

    We request information from you in several channels that may be used to personally identify you (“Personal Data”), including but not limited to:

    1. Your personal information such as your name, gender, date of birth, membership number or other personally identifiable number and information about your registered status with any of our subsidiaries, associated companies and/or business associates;
    2. Your contact information such as your telephone numbers, and email addresses;
    3. Your credit or debit card information and billing information, including name of cardholder, card number, billing address and expiry date;
    4. Your business information such as company name, business title and associated contact information;
    5. Your responses to market surveys and promotions conducted by us or on our behalf.
    Certain Personal Data (particularly relating to your personal information and contact information) are required for specific services and if you fail to supply such Personal Data as requested from each specific service, we may be unable to deliver you the services in full.

  3. Purpose for which the Personal Data are Collected and Used

    We may use the Personal Data you provided for one or more of the following purposes:

    1. To process and administer your laundry services with or through us;
    2. For your use of the services available at any of our websites and/or through other telecommunication channels;
    3. For marketing, promotional and customer relationship management purposes, such as sending you updates on latest offers and promotions in connection with our services (please see Section 10 - "Notice on Direct Marketing" for details) and conducting market research;
    4. For identification and verification purposes in connection with any of the services that may be supplied to you;
    5. To contact you regarding your enquiries;
    6. For our membership programme;
    7. To administer promotions conducted by us or on our behalf;
    8. To disclose to a third party to comply with any law, legal requirements, orders, directions or requests from any court, authority or government body of any jurisdiction, which may be within or outside of Hong Kong;
    9. To facilitate the payment for products and services provided by us or our subsidiaries, associated companies and/or business associates including verification of credit card details with third parties and using the Personal Data you provide to conduct matching procedures against databases of known fraudulent transactions (maintained by us or third parties).
    10. To improve our security, including in relation to the processing of payment by credit card to guard against the risk of fraud including carrying out matching procedures against databases of known fraudulent transactions (maintained by us or third parties).
    11. To provide other laundry related services, such as laundry storage service.
    12. To process any loss claims.
    13. For the use of any of our subsidiaries, associate companies and/or business associates in connection with any of the above purposes and/or any other laundry related and/or membership program related services such companies and associates may be offering to you from time to time.
    We may from time to time use aggregate non-identifying information about our customers to better design our website and/or to improve our services and products. This means we may provide this information to third parties. However, this information will never identify any single user in particular.

    Except as provided below, we will not knowingly or intentionally use or share the Personal Data you provide to use in ways unrelated to the aforementioned purposes without your prior consent.

  4. How to Access or Correct Your Personal Data

    You may request access to and correct your Personal Data held by us. If you wish to obtain a copy of any of your Personal Data, if you believe that the Personal Data relating to you which we collect and maintain is incorrect, or if you believe that the Personal Data held by us was used beyond the scope of the purpose of use disclosed above or was acquired by fraudulent or unlawful means or provided to a third party without your prior consent, please write to us at the address below.

    A request for access or correction to, or deletion of Personal Data or for information regarding policies and practices and kinds of Personal Data held by us must be in writing and sent to us via postal mail at the following address:

    The Data Protection Officer
    Vogue Laundry Service Limited
    9th Floor East Asia Industrial Building,
    2 Ho Tin Street,
    Tuen Mun, New Territories, Hong Kong

    We may charge a reasonable fee for the processing of any data access request.

  5. Use of Cookies on Vogue Laundry Site

    The website of the Vogue Laundry, including voguelaundry.com, (“Vogue Laundry Site”) use cookies which amongst other things help us to improve your experience of our websites and to ensure that they perform as you expect them to.

    Cookies are text files containing small amounts of information, which are downloaded to your computer or mobile device by websites that you visit. They can improve your experience of using a website, for example, by remembering your preference settings and tracking your use of a website so that it can be improved to meet your needs.

    We use different types of cookies on the Vogue Laundry Site:

    Session Cookies

    These are temporary cookies that allow us to link the actions of a user during a browser session. A browser session starts when you open the browser window and finishes when you close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.
    For example, we use session cookies on the Vogue Laundry Site for the following purposes:

    • to allow you to carry information across pages of our respective Vogue Laundry Site and avoid having to re-enter information, such as language selection.

    Persistent Cookies

    These cookies remain on your device between browsing sessions. They are activated each time you visit the website that created that particular cookie. For example, where a "persistent cookie" is used on a website to remember your log-in details, you will not need to enter those details each time you visit that website.
    For example, we use persistent cookies on the Vogue Laundry Site for the following purposes:
    • to compile anonymous, aggregated statistics that allow us to understand how users use Vogue Laundry Site, and to help us improve the structure of Vogue Laundry Site. We cannot identify you personally in this way;

    Third Party Cookies

    We also have cookies on our websites that are set by third parties to enable you to use their software or applications provided through the Vogue Laundry Site.
    For example, we use third party cookies on the Vogue Laundry Site for the following purposes:
    • to track how our websites are being used;

    List of major Cookies that are set by third-parties on Vogue Laundry Site

    Performance cookies – Google Analytics

    Provides site analytics which allows us to understand how visitors are interacting with the site, and to enable us to optimise the site by serving different page versions at once and recording which variant drives more achievement of a specific goal to improve site performance and to create personalized and customized user experiences.

    Disabling / Enabling Cookies

    You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features on the Vogue Laundry Site if cookies have been disabled completely.

    Unless the cookie is a strictly necessary cookie, you can withdraw your consent to our cookies at any time even if you have previously consented. Although, please do remember that if you do not consent to certain functionality cookies, parts of the Vogue Laundry Site may not work.

    You can set your cookie preferences when you arrive at Vogue Laundry Site. You can also change them or opt out at any time – simply visit cookies settings

    Log Files

    We may collect information regarding your IP address, browser type, domain name and access time. This information is used for our own research purposes and is separate from any cookies data. We do not link IP addresses to any personal information. In rare instances, IP addresses may be used to assist in deterring and/or preventing abusive or criminal activity on the website.

  6. Links to Other Sites

    This website contains links to other sites that are operated by third party companies with different privacy practices. You should remain alert when you leave our site and read the privacy statements of other websites. We have no control over Personal Data that you submit to or receive from these third parties.

  7. Our Commitment to Personal Data Security

    To maintain the accuracy of the Personal Data, as well as to prevent unauthorised access and ensure the correct use of Personal Data, we have implemented appropriate physical, technical, and administrative measures to safeguard and secure the Personal Data we collect.

    For example, we use Secure Socket Layer (SSL) protocol—an industry standard for encryption over the Internet—to protect in transmission the Personal Data we collect online. When you type in sensitive information such as credit card details, it will be automatically converted into codes before being securely dispatched over the Internet. All electronic Personal Data that we maintain is securely stored and further protected through our use of appropriate access controls. When disposing of Personal Data, paper documents containing Personal Data are securely destroyed, and electronic files storing Personal Data are permanently deleted.

    As stated above, in some instances we may entrust Personal Data to third party service providers (including service providers outside of your jurisdiction), binding them to protect the security of Personal Data and only to use it for the purposes we specify.

  8. Disclosure and Transfer of Personal Data

    Vogue Laundry may disclose and transfer Personal Data to and jointly use Personal Data with (whether within or outside of your jurisdiction) our subsidiaries, associated companies, business associates, service providers, and other persons who we consider appropriate, in connection with the services provided to or requested by you. We may disclose this information to facilitate communication of news and information about such services and otherwise for the purposes mentioned above, under Section 3, "Purposes for which the Personal Data are Collected and Used."

    The entities with whom we may share your Personal Data include but are not limited to:

    1. any agent, contractor or third party service provider who provides administrative, marketing and research, distribution, data processing, telemarketing, telecommunications, computer, payment or other services to Vogue Laundry in connection with the operation of its business;
    2. other business associates involved in providing customer service or fulfilling customer requests;
    3. credit reference agencies;
    4. credit, debit and /or charge card companies and/or banks;
    5. government or non-government authorities, agencies and/or regulators.
    Where permitted by applicable local law, we may also disclose your Personal Data to third parties: (i) when required by law, by court order, or in response to a search warrant or other legally valid inquiry; (ii) to an investigative body; (iii) to enforce our agreements with you; (iv) when requested by other government or law enforcement authorities (such as immigration and customs control and/or border control agencies); (v) with your express consent, or, (vi) pursuant to our good faith belief that disclosure is required by law or otherwise necessary to the establishment of legal claims or defenses, to obtain legal advice, to exercise and defend our legal rights, to protect our rights or property and those of our subsidiaries or associated companies, or to protect the life, body or property of an individual. This also applies when we have reason to believe that disclosing the Personal Data is necessary to identify, contact or bring legal action against someone who may be causing interference with our rights or properties, whether intentionally or otherwise, or when anyone else could be harmed by such activities.

    We may also transfer any information we have about you as an asset in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Vogue Laundry or as part of a corporate reorganization or other change in corporate control.

    Please be advised that the Personal Data that Vogue Laundry collects or obtains may be transferred to jurisdictions that offer lesser protection of Personal Data than that provided in your jurisdiction. By submitting personal information to Vogue Laundry or using any Vogue Laundry website, you understand and consent to such transfer.

  9. Changes to Privacy Policy

    We will post on our website at www.voguelaundry.com any changes to this policy with the effective data of the changed policy, so that you can be informed of the way we collect and use your Personal Data any time you so choose. If at any point we decide to use the Personal Data you submitted under this current policy in a way that differs materially from the privacy policy that applied at the time of that submission, you will be notified and given the opportunity via the website, email or in writing to opt out or otherwise prevent such usage.

  10. Notice on Direct Marketing

    Occasionally, we may use your personal data (including your name and contact details) to send you marketing communications such as text message or emails containing news, offers, promotions and joint marketing offers about our laundry services and membership programs. However, we will first obtain your consent before doing so. Please see below on how to provide us with your consent.

    We may also provide your personal data (including your name and contact details) to third parties including our marketing partners. Again, we will only do this if you provide us with your consent.

    You may indicate your consent to the above by the following ways:

    1. when providing us with your personal data through our website or a form, ticking boxes indicating your consent; or
    2. when providing us with your personal data through the telephone, tell our customer representative that you consent

    You may opt-out from receiving marketing communications at any time, free of charge, by:
    1. following the opt-out instructions contained in the communications;
    2. writing to us at the address listed above, under Section 4 – “How to Access or Correct Your Personal Data”.

  11. Data Controller

    Any personal data provided to or gathered by Vogue Laundry is controlled primarily by Vogue Laundry.

  12. Retention of Data

    All Personal Data that has been collected from you will only be stored for a limited duration that is relevant to the purpose for which it was processed and for as long as required by applicable law.

    This notice is written in English language and may be translated into other languages. In the event of any inconsistency between the English version and the translated version of this notice, the English version shall prevail.